Original: $869.00
-65%$869.00
$304.15The Story
Evolved Performance, Iconic S Series Precision
The S7 New Gen is a reimagined version of the existing model, S7. It is charged with significant features to ensure superior performance and stretch to its life span. Its enhanced components featuring the newly tuned Sire Larry Carlton pickup set for refined tonal versatility, stainless frets, some more neck features, and new colors make the playing experience even more exceptional this time. It comes with DR Dragon Skin+DEQ-10 electric guitar strings.
Sound Demo
- Features
- Specification
- Preamp & Pickup Guide
- Find a Dealer
SIRE NEW GEN DESIGN
The Sire New Gen models feature an upgraded neck profile with stainless steel frets, a compound radius, Tusq nut, and Lumilay side inlays—crafted for both comfort and versatility across playing styles. Complementing this is the refreshed body design, highlighted by a new lineup of modern colors, a durable port, and a “New Gen” label on the pickguard for easy identification, meeting the needs of today’s players in both form and function.
SIRE NEW GEN SUPER SSS PICKUP SET
A newly tuned classic S-style SSS pickup configuration that produces a versatile sound heard in similar higher-priced models.
ALUMINUM PICKGUARD INCLUDED
Comes with a pre-installed PVC pickguard for the classic look and tone, plus an additional aluminum pickguard for a modern style with focused mids. Players can select the option that best suits their preference.
BODY
Body Material: North American Alder
Body Shape: Sire Double-Cut Body
Body Color: MGO (Metallic Gold), 3TS (3 Tone Sunburst), BK (Black), TP (Tide Pool), WH (White), Dark Forest
NECK
Neck Material: Hard Maple (3TS, TP, WH, BK) and Roasted Maple (Metallic Gold)
Neck Shape: C-Shape
Scale: 25.5"
Fingerboard Material: Hard Maple (3TS, TP, WH) and Rosewood (MGO, BK) with Edgeless™ (Rolled Fretboard Edges)
Fingerboard Radius: 9.5~14" Compound Radius
Frets: 2.7 mm Medium Jumbo, 22 Stainless Frets
String Nut: Graphtech Tusq XL 42mm Width
Inlay: Luminlay Dot
Neck Joint: Four Bolts Steel Plate
ELECTRONICS
Pickup: Sire LC Super SSS Pickup Set
Controls: 5-way Lever Switch, Volume, Tone
Knobs: IV Standard Control Knobs
HARDWARE
Bridge: Sire Modern Tremolo Bridge (2 Post Type)
String Spacing: 10.8mm
Tuning Gear: Sire Premium Locking Tuner
Hardware Finish: Chrome
Pick guard: Mint Green (3TS, Tidepool, White), Tortoise (Black), Black (Metallic Gold). Aluminum pickguard is included in the package.


Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Evolved Performance, Iconic S Series Precision
The S7 New Gen is a reimagined version of the existing model, S7. It is charged with significant features to ensure superior performance and stretch to its life span. Its enhanced components featuring the newly tuned Sire Larry Carlton pickup set for refined tonal versatility, stainless frets, some more neck features, and new colors make the playing experience even more exceptional this time. It comes with DR Dragon Skin+DEQ-10 electric guitar strings.
Sound Demo
- Features
- Specification
- Preamp & Pickup Guide
- Find a Dealer
SIRE NEW GEN DESIGN
The Sire New Gen models feature an upgraded neck profile with stainless steel frets, a compound radius, Tusq nut, and Lumilay side inlays—crafted for both comfort and versatility across playing styles. Complementing this is the refreshed body design, highlighted by a new lineup of modern colors, a durable port, and a “New Gen” label on the pickguard for easy identification, meeting the needs of today’s players in both form and function.
SIRE NEW GEN SUPER SSS PICKUP SET
A newly tuned classic S-style SSS pickup configuration that produces a versatile sound heard in similar higher-priced models.
ALUMINUM PICKGUARD INCLUDED
Comes with a pre-installed PVC pickguard for the classic look and tone, plus an additional aluminum pickguard for a modern style with focused mids. Players can select the option that best suits their preference.
BODY
Body Material: North American Alder
Body Shape: Sire Double-Cut Body
Body Color: MGO (Metallic Gold), 3TS (3 Tone Sunburst), BK (Black), TP (Tide Pool), WH (White), Dark Forest
NECK
Neck Material: Hard Maple (3TS, TP, WH, BK) and Roasted Maple (Metallic Gold)
Neck Shape: C-Shape
Scale: 25.5"
Fingerboard Material: Hard Maple (3TS, TP, WH) and Rosewood (MGO, BK) with Edgeless™ (Rolled Fretboard Edges)
Fingerboard Radius: 9.5~14" Compound Radius
Frets: 2.7 mm Medium Jumbo, 22 Stainless Frets
String Nut: Graphtech Tusq XL 42mm Width
Inlay: Luminlay Dot
Neck Joint: Four Bolts Steel Plate
ELECTRONICS
Pickup: Sire LC Super SSS Pickup Set
Controls: 5-way Lever Switch, Volume, Tone
Knobs: IV Standard Control Knobs
HARDWARE
Bridge: Sire Modern Tremolo Bridge (2 Post Type)
String Spacing: 10.8mm
Tuning Gear: Sire Premium Locking Tuner
Hardware Finish: Chrome
Pick guard: Mint Green (3TS, Tidepool, White), Tortoise (Black), Black (Metallic Gold). Aluminum pickguard is included in the package.

























